How Nonprofits Lose Out When Volunteer Advocates Are Asked to Do Little Real Advocacy

 

Groups are feeding supporters a steady stream of petitions to sign and checks to write. They should be helping them become effective citizen-advocates.


Boston, MA: Boston City Councilor Julia Mejia signs a petition in support of the Fair Share Amendment Campaign during a rally at the back entrance of the Bruce C. Bolling Municipal Building in Boston on June 21, 2021. (Matthew J. Lee, The Boston Globe, Getty Images)
Petition signing in Boston in 2021

Since I founded the anti-poverty lobby RESULTS in 1980, I have been a staunch believer in the power of nonprofits to turn disengaged Americans into effective advocates. When citizens put down their smart phones and come together for the common good, they gain a sense of agency. Democracy itself grows stronger.

But many nonprofits shy from the training and encouragement that is the foundation of such transformation. Instead, they offer a steady stream of petitions to sign and checks to write, something I call transactional advocacy. Rather than invest in developing true advocates, they tell us our money matters to the organization and the issue but not our voices.

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